ABOUT THE TEXAS HERITAGE TRAILS PROGRAM
The Texas Heritage Trails Program (THTP) is the Texas Historical Commission’s (THC) award-winning heritage tourism initiative. This economic development initiative encourages communities, heritage regions, and the state to partner and promote Texas’ historic and cultural resources. These successful local preservation efforts, combined with statewide marketing of heritage regions as tourism destinations, increase visitation to cultural and historic sites and bring more dollars to Texas communities. This in turn supports the THC’s mission to protect and preserve the state’s historic and prehistoric resources for the use, education economic benefit, and enjoyment of present and future generations.
The THTP is based around 10 scenic driving trails created in 1968 by Gov. John Connally and the Texas Highway Department (now the Texas Department of Transportation) as a marketing tool. The trails were established in conjunction with the HemisFair, an international exposition that commemorated the 250th anniversary of the founding of San Antonio.
The THTP received national recognition with the Preserve America Presidential Award in 2005. This award was given for exemplary accomplishment in the preservation and sustainable use of America’s heritage assets, which has enhanced community life while honoring the nation’s history. The following year, the program was awarded a Preserve America grant for developing the Heritage Tourism Guidebook and for providing heritage tourism training across the state.